The Devil Wears Prada 2 Box Office Preview Earnings Hit $10M Thursday Night

The Devil Wears Prada 2 box office preview earnings — 20th Century Studios’ highly anticipated sequel, The Devil Wears Prada 2, launched with impressive $10 million in preview earnings Thursday evening, signaling strong audience appetite for the fashion-centric comedy’s return.

The Devil Wears Prada 2 box office preview earnings: The Details

The Devil Wears Prada 2 box office performance began Thursday afternoon with previews starting at 2 PM, accumulating $10 million by evening. This opening represents a competitive start in the summer box office landscape. The sequel, which reunites audiences with the iconic fashion world storyline, demonstrates significant franchise appeal nearly two decades after the original film’s 2006 release.

The $10 million preview figure positions The Devil Wears Prada 2 within striking distance of comparable summer releases. Last year’s Thunderbolts* opened with $11.5 million in previews before earning a $74.3 million opening weekend, while Disney’s The Little Mermaid launched with $10.3 million in previews. These comparisons suggest the Meryl Streep-led sequel has solid momentum heading into its full weekend.

The preview earnings underscore enduring interest in the franchise. Audiences remain drawn to the story’s blend of humor, style, and workplace dynamics. The Devil Wears Prada 2 represents a significant bet by 20th Century Studios on legacy properties that can attract both nostalgic fans and new viewers seeking quality entertainment in an increasingly crowded theatrical marketplace.

What This Means for Cinema

The Devil Wears Prada 2 box office success matters beyond financial metrics. It reflects Hollywood’s ongoing reliance on established intellectual property and franchise revivals. The sequel’s strong preview performance validates studio investments in bringing beloved characters back to audiences, particularly when original filmmakers and star power return to the project.

This performance also signals audience hunger for adult-oriented comedies in theatrical releases. As streaming services dominate certain genres, The Devil Wears Prada 2 demonstrates that sophisticated, character-driven narratives still warrant big-screen experiences. The preview earnings suggest audiences value theatrical experiences for films prioritizing style, humor, and ensemble casts over spectacle-heavy storytelling.

Furthermore, the sequel’s launch contributes to ongoing conversations about franchise longevity and timing. Nearly two decades between installments allowed for cultural evolution while maintaining core brand recognition, presenting a template studios may replicate with other legacy properties seeking theatrical returns.

What We Know So Far

• The Devil Wears Prada 2 earned $10 million in preview earnings Thursday night, beginning at 2 PM
• Preview earnings compare favorably to recent summer releases including Thunderbolts* ($11.5M) and The Little Mermaid ($10.3M)
• The sequel reunites the original franchise’s creative team and stars, including Meryl Streep
• 20th Century Studios distributed the film as a major summer 2024 tent-pole release

What’s Still Unknown

• The Devil Wears Prada 2’s full opening weekend box office total and whether it will exceed $74 million like Thunderbolts*
• Long-term box office performance and whether the sequel sustains audience interest beyond opening weekend
• Critical reception and audience review aggregates across major platforms
• International box office projections and whether The Devil Wears Prada 2 performs differently across global markets

For more information about The Devil Wears Prada 2, visit IMDb or check Deadline’s coverage for ongoing box office analysis.